MulticoreWare

Media & Entertainment

How is AI Transforming Video Compression and Delivery?

December 18, 2023

 

AuthorAjay Sridhar is a Product Marketing Manager spearheading Marketing efforts within MulticoreWare’s Media & Entertainment Business Unit focusing on AI-Enabled Video Codecs, Media Solutions, and Services.

Introduction

Delivering a substantial volume of content poses intricate challenges for broadcasters and streaming companies. Meeting standards, ensuring high-quality delivery, and implementing cost-cutting measures demand significant effort and complexity. How can they fulfill the viewers’ insatiable demand for seamless viewing experiences, minimizing infrastructure expenses, all while maintaining environmental consciousness?

In this blog post, we will delve into the fascinating realm of AI-infused video compression and delivery techniques that are causing a paradigm shift in the streaming and broadcasting landscape.

The notable advancements in this domain include:

  1. AI-Optimized Adaptive Bitrate Streaming
  2. AI-Driven Smart Codec Selection
  3. AI-Driven Dynamic Video Compression Optimization

1. AI-Optimized Adaptive Bitrate Streaming: Saving Costs for Infrastructure Providers

Challenges:

  1. Bandwidth Fluctuations – Streaming companies often grapple with unpredictable changes in viewers’ internet speeds.
  2. Viewer Retention – Maintaining viewer engagement is paramount. Buffering can lead to around ~40% drop in viewer engagement.

Possible Approach:
AI-Optimized Adaptive Bitrate Streaming – This win-win solution, for both providers and viewers, helps infrastructure providers save money by dynamically adjusting video quality according to viewers’ internet speeds. It also ensures that the viewers get the best possible quality without buffering, curbing data usage and lowering infrastructure costs.

Technical Insight:
Machine Learning Algorithms – The model utilizes machine learning algorithms to look at historical data and figure out the best video quality for different internet speeds. It makes decisions in real-time using a learning method called reinforcement learning. It uses bitrate ladders to determine the different video qualities available for streaming.

2. AI-Driven Smart Codec Selection: The Key to Efficient Delivery

Challenges:

  1. Quality vs. Size Dilemma- Selecting the appropriate codec involves a trade-off between video quality and file size. Opting for an inefficient codec may compromise visual quality, while an incompatible one can limit the audience due to compatibility issues across devices.
  2. Multi-Device Compatibility – Choosing a codec that guarantees compatibility across a diverse range of devices while maintaining optimal quality is a complex challenge. Incompatible codecs can lead to around ~15% loss in potential viewership.

Possible Approach:
AI-Driven Smart Codec Selection – This technique analyzes content characteristics and distribution channels to make intelligent codec choices based on the scenario. It leads to an optimized viewer experience and enhanced content delivery for infrastructure providers.

Technical Insight:

  • Content Analysis: Advanced algorithms analyze content specifics, selecting the codec that best suits the characteristics of the video.
  • Techniques: Decision trees are used for quick codec selection and clustering algorithms to group similar devices and content types.

3. AI-Driven Dynamic Video Compression Optimization: Real-Time Excellence

Challenges:

  1. Storage Costs – The sheer volume of storing high-quality video content demands substantial storage resources. Without efficient video compression, infrastructure providers face soaring storage costs, impacting overall operational expenses.
  2. Bandwidth Bottlenecks – Inefficient compression directly affects bandwidth requirements. Without proper compression techniques, providers may struggle to balance video quality with bandwidth constraints, resulting in suboptimal streaming experiences.

Possible Approach:
AI-Driven Dynamic Video Compression Optimization – This technique continuously fine-tunes the video compression parameters in real-time. The system is context-aware, tailoring compression strategies to the video content. In simpler terms, it’s like having a smart system that optimizes video compression, guaranteeing excellent visual quality while minimizing storage requirements. Dynamic optimization can lead to around ~15% reduction in storage needs.

Technical Insight:

  • Adaptive Compression Algorithms: The model utilizes AI-driven adaptive compression algorithms that learn from the details of video content, adjusting compression levels as it plays.
  • Context-Aware Processing: By analyzing the context of the video, the AI dynamically adjusts compression strategies continuously, optimizing the viewing experience.

An AI Enhanced Video Delivery Pipeline

Conclusion

MulticoreWare’s advancements in AI-driven video compression and delivery go beyond enhancing streaming and broadcasting; We actively support and promote green energy initiatives. Streaming companies and broadcasters can adopt our custom AI infused video compression and delivery solutions and reap the benefits whilst saving on operational costs.

As a company dedicated to providing a win-win situation for all stakeholders in the streaming and broadcasting sector, we are reshaping the future of the industry.

Contact us for further information: info@multicorewareinc.com

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